Social Media and Social Technologies for Organisations and Individuals

Track Chairs

Mohini Singh RMIT University Australia
Rosemary Stockdale Swinburne University Australia
Jason Sargent Swinburne University Australia

Track Description

Social media or social networking sites are widely adopted by individual users and organisations around the world.

Organisations are increasingly deploying social media for innovation and entrepreneurship. Unique characteristics of social media such as user created content, multiplatform access, transparency, synchronous as well asynchronous communication and networking enables novel ways of interacting with customers and business partners for new business opportunities, to enhance business, to source and recruit best employees, establish new business trends and to innovate processes, services and management. Social media such as blogs, wikis, Linkedin, Facebook, Yammer and a myriad other social networking sites are changing organisational communication, publishing and information dissemination trends supporting dynamic content, digital democracy and rapid development of interactive online services. Although organisational social media and networking offer new opportunities, organisations are still struggling with the challenges of an appropriate social media strategy, achieving ROI from social media investment, keeping up with new social media developments, social media data analytics and new social business models.

Individuals are using social media for collaboration, communication, information sharing, presenting enhanced data - ‘mashed up’ (combined) from different sources, 24 by 7 information access as well as user generated content on responsive interfaces. User benefits of social media use is wide ranging with types of information shared by individuals varying from personal communication to professional, opinions, comments, diaries, etc. From a user’s perspective, social networking increases individuals’ social capacity measured by the number of people an individual shares information with.

Although information shared by individuals via social media adds value to individuals in the same way it does to organisations and the society, information on social networking sites also results in problems making users potential targets of spammers, for phishing, and malware attacks, gossips, privacy risks from unintentional disclosure of personal information and dissemination of this information by third parties. Hence it is important to understand the types of information users disclose on social networking sites, as well as implications of different types of information on social media.

This track will solicit the most recent perspectives on organisational social media applications for innovation and entrepreneurship, and types of information shared by individual users with user benefits and costs of information presented on and shared via social networking sites. This track intends to solicit full research papers, research in progress papers and case studies on concepts, theories, methods and empirical findings on social media and networks with a focus on innovation and entrepreneurship for organisations, and benefits and costs for users. The objective is to provide a platform for a discussion of scholarly research work that will address critical issues ranging from adaptation of fundamental theories and concepts to industry and user experiences as well as best practices in social media use in organisations.

We are inviting and encouraging academia and industry researchers to contribute papers based on their research, including but not limited to empirical, theoretical, conceptual and action research, as well as case studies on social media from both organisations as well with user perspectives.

Representative themes and topics include but are not limited to the following:

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